Did You Know

Canadians drink over 15 billion cups of coffee a year, making coffee Canada's favourite hot beverage.

	67% of adult Canadians drink coffee every day.
	The average coffee drinker consumes three cups per day.
	Coffee represents 18% of all beverages consumed in Canada, second only to tap water.
	74% of all coffee consumed is roast and ground (R&G), 20% is instant and 6% is specialty.
	9% of total coffee consumption is represented by decaffeinated coffee.
	69% of all coffee is consumed at your own home or in someone else's home, while 13% of coffee is consumed in a work/school environment, and 12% in a restaurant or take out setting.
	52% of coffee is consumed before lunch and 19% is consumed at dinner or during the evening hours.
	57% of people between the ages of 18 and 24 drink coffee on a weekly basis, increasing to 88% for those who are 65 plus.
current as of Thursday, March 22, 2001

Coffee is a global industry and is the second largest commodity based product; after oil. Following are some key industry facts:

	Coffee trees take up to 5 years to mature. The fruit of coffee trees are bright red cherries, each of which usually contain two coffee beans.
	Coffee cherries are harvested by hand.
	A coffee tree will yield about one pound of coffee per year.
	About 3,500 coffee beans are needed to produce one pound (454g) of roasted coffee.
	In 1998, Canada imported 130 million kgs of green (unprocessed) coffee.
	The five leading countries where Canada sources coffee are Colombia, Brazil, Guatemala, Mexico and Peru.