Coffee in Canada
Coffee is Canada’s most consumed beverage amongst adults – even more than tap water. As champions for the advancement and enjoyment of coffee in Canada, the Coffee Association of Canada (CAC) continually strives to better understand and educate Canadians about their favourite brew.
Every year, the CAC commissions a Coffee Drinking Study of Canada on behalf of its members. Below you’ll find some of the highlights of the 2016 CAC Coffee Trends report.
Did You Know?
- Coffee is the most popular beverage among adult Canadians over 16 – even more than tap water
- (67%) of adult Canadians enjoy at least one cup of coffee a day with the average at 3.0 cups/day
- Coffee consumption at breakfast dominates all other day parts (80%)
- In the past year, 76% of Canadians consumed traditional coffee, while 62% consumed specialty coffee beverages
- The more popular specialty beverages are cappuccino, caffe latte and espresso
Where and How Do We Drink Coffee?
- 8 in 10 cups of coffee are consumed at home
- Drip coffee makers are the most popular at home (47%), with single cup machines in second (29%)
- More Canadians (38%) own a single cup system than Americans (29%)
- (39%) of Canadians drink their coffee out of home. Travelling/commuting (11%), eating place (16%), at work (16%)
- Among those who have coffee stored at home, medium roast coffee is the most popular followed by dark roast
Coffee and Age
- Traditional coffee is most likely to be consumed by those aged 65-79
- Specialty coffee beverages and frozen blended coffee consumption are strongest among those aged 18-49
- Consumers (age 50+) are more likely than younger age groups to use a drip coffee maker
- Consumers (age 50-79) are significantly more likely to have drunk coffee yesterday
- Millennials (age 18-34) are more interested in coffees that are ethically sourced and/or certified – eg. Fair Trade, Rainforest Alliance, Organic
(Source: CAC 2016 Canadian Coffee Drinking Study)
2016 CAC Coffee Trends Study
The Coffee Industry in Canada:
- $6.2 billion industry
- $4.8 billion sales in Foodservice
- $1.4 billion sales in Grocery / Retail Sales
- $325,000+ sales in the Office Coffee sector
Coffee Creates Jobs in Canada:
- 160,000+ jobs in Cafes and Coffee Shops
- 5,000+ jobs in Manufacturing and Roasting
- 5,000+ independent café and coffee shop owners and several thousand franchise owner-operators
- Attractive entry-level positions for young people
- Jobs in support sectors such as packaging, cup suppliers, food manufacturing etc.
Coffee and Trade
Of the traditional importing markets for coffee – North America, Europe and Japan, Canada is showing, by a considerable degree, the fastest sustained growth in the last decade.
Over 30 developing countries export coffee to Canada.